Retail and Leisure Architecture
We advise municipalities, retail developers, and shop owners, in understanding the role of Space and Design in the future success of their business initiatives. Through analysis, data collection, and previous experience, we are able to show to our clients how a good quality spatial design project can influence the levels of transactions in shopping, and how a good, thought-through design scheme can be the milestone of a successful business.
We work in urban scenarios like urban shopping boulevards, historic centers, or business districts, as well as peri-urban locations such as shopping malls, retail complexes, and business or leisure parks.
Our design approach is based in three main variables:
Our contribution for a successful business model comes from the understanding of the basic relations between users and space. We understand that most of human activities are “space related’, meaning they take place in a specific place, and the characteristics of that place defines the interaction between its users. The spatial layout guides the movement of shoppers, tourists and visitors through a commercial area and its configuration can have dramatic impact in how successful a business area can be. (Nobody wants visitors to get lost or to miss a shopping street or a specific restaurant, therefore good orientation, strategic locations, and wayfinding are key variables)
Helping customers in finding their way is not the only variable. Making space attractive for visitors plays a key role in how much time people is spending in the areas we are designing or regenerating. A good designed, attractive, and family oriented shopping area, can enhance the experience of its users, making the place more interesting for spending longer periods of time, and therefore intensifying the transactions through the day. Cities and retail areas are becoming more and more competitive, and visitors and shoppers are looking not only for brands but for experiences.
Greener and more sustainable environments are a must in contemporary architecture. However, using the concept of “greenery” just as space beautification is not enough. Green spaces, and technologies need to be embedded in the design process as infrastructure elements. The result of innovative ecological solutions can make spaces more resilient, can minimise maintenance cost in the long run, and give a good sense of place. Using landscape design strategies we can aid in making spaces healthier and wealthier, having a direct impact in the overall visitor experience.
Shopping culture is changing in western societies, moving towards a more urban alike experience in which informal encounter, streetscape design, and open leisure and landscape space is becoming more important. With the advanced level of online shopping, the traditional retail environment has to become more attractive to be able to bring new shoppers, therefore the experience and the leisure enviroment design can make the difference in terms of the overall performance of the project.
Standard “boxed’ developments are opening towards a more natural scape, where natural light, open space, and leisure activities are becoming a must. On the other hand, city centres are becoming more competitive in attracting users and visitors. In order to to suceed, the design of public space needs to put pedestrian first, it needs to accommodate soft mobility solutions, to be more accessible, safe and integrated to the city as whole. Here is where an integrated design can make the difference, setting up the right key ideas first, and keeping quality from the large scale to execution details.